Skin by Ella Rose: The Influencer-Led Brand Redefining Everyday Beauty

Feb 253 min read

Photos Courtesy of @skinbyellarose & @ellarosemcfadin & skinbyella.com

The beauty industry has long been dominated by full-glam transformations and overwhelming product lines, but a shift is happening. Consumers want simplicity, authenticity, and products that enhance—rather than cover up—their natural beauty. And if I may add, I am truly grateful for this evolution. Few brands have captured this shift as seamlessly as Skin by Ella Rose, the clean makeup line founded by influencer Ella McFadin.

Ella’s vision for the brand came from a personal struggle many can relate to—what I like to call the ‘intimidation of makeup.’ In my book, it’s practically a disease, and if I dig deep enough into Reddit, I’m sure I’d find a thread that amplifies my feelings. No matter how many tutorials I watch, I simply cannot step out in a full beat—day or night. That over-the-top eyeshadow look? It will never see daylight. Or, in its case, ‘night light.’ Turns out, Ella agrees with me.

“I never felt confident using it the way I felt everyone else was," she explains.

Instead of trying to master the latest makeup trends, she found confidence in a natural, effortless approach—one that became the foundation of her brand.

A Brand Built on Simplicity & Confidence

Skin by Ella Rose is designed for the modern beauty consumer—people like me, who value ease, embrace their natural features, and want their makeup routine to be quick, effective, and foolproof. Foolproof being the keyword here.

The brand’s aesthetic is clean, fresh, and uncomplicated, with products that fit seamlessly into a daily routine. Its hero product, the Blush Crème, has already gained traction for delivering a lit-from-within glow that enhances rather than conceals.

Paired with lightweight complexion boosters, nourishing lip oils, and effortless brow products, Skin by Ella Rose is reshaping what “no-makeup makeup” really means. For Ella, beauty has always been about feeling good rather than looking overly perfected.

“I really try not to wear a ton of makeup day-to-day and let my skin breathe," she says.

Finally, someone who gets it. There is something so peaceful about being understood, so thanks Ella.

Her go-to routine?

✔️ A touch of concealer

✔️ A sweep of bronzer

✔️ A pop of Blush Crème

✔️ Defined brows and curled lashes

✔️ A smudged lip liner + lip oil for a natural finish

Minimal routine, maximum impact.

That’s Ella’s approach. And honestly? Same.

As someone juggling a startup while working on the side, I need a routine that lasts all day and only includes products that actually make a difference.

More Than a Beauty Brand—A Community-Driven Movement

What sets Skin by Ella Rose apart in an oversaturated beauty market? It’s not just a product line—it’s a reflection of Ella’s own lifestyle and values. Since launching her Instagram in 2012, Ella has built an engaged community that trusts her recommendations, whether it’s about fashion, travel, or beauty. Her approach is personal and transparent—qualities that have carried over into her brand.

The launch of Skin by Ella Rose wasn’t just about creating makeup—it was about redefining the relationship people have with beauty.

Partnering with creative studio Cleo, Ella and her team developed a brand identity that is as approachable and fresh as the products themselves. From the sleek packaging to the content-first marketing strategy, every detail aligns with her clean, effortless aesthetic.

The Future of Skin by Ella Rose

As minimalist beauty continues to gain traction, Skin by Ella Rose is well-positioned to become a staple in the clean beauty space. The brand’s direct-to-consumer approach, coupled with Ella’s authentic connection to her audience, gives it an edge in a market that is increasingly driven by influencer-led brands.

But at its core, the brand’s success isn’t just about social media reach or product launches—it’s about a mindset shift.

A mindset shift I have been preaching to all my friends. Skin by Ella Rose is proving that makeup doesn’t have to be complicated to be effective. And if there’s one thing Ella hopes her customers take away from her brand, it’s this: